Top 9 keyword research tools for B2B marketers

August 28, 2017

SEO

Keyword research is (still) the foundation of any successful inbound or content marketing campaign. But knowing which search terms to target in the face of fierce competition means you need the right gear for the job. So we’ve gathered a list of some of the most popular keyword research tools to help you find, analyze, and curate terms that.

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Future-proof your SEO content strategy with related topics

August 14, 2017

SEO

Higher search engine rankings are the holy grail of B2B content marketers everywhere. And search engine optimization is the vehicle to get you there. But as search engines get better at evaluating content, SEO content strategies have had to evolve to keep pace. One key change has far-reaching ramifications: emphasizing topics over keywords..

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SEO content writing that resonates and ranks

August 02, 2017

SEO

As much as things change as we race forward toward our collective digital future, there are those things that stay the same. Plus ça change, plus c'est la même chose, the saying goes and that means all marketers need to be aware good SEO content writing needs to have the weight of good craftsmanship behind it.

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Google updates: Mobile-first and taking your finger out of the dike

July 26, 2017

SEO

For any savvy marketer there are two axioms you can’t escape – dealing with some kind of online marketing is inevitable even if you’re only looking at an integrated campaign, and finding success there means understanding the latest Google update landscape.

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How the “big 5” Google algorithm updates reward quality content

July 05, 2017

SEO

Search engine optimization (SEO) is constantly changing. Google updates its core search algorithm 500-600 times each year, and sometimes up to three times per day (Moz). Most of these changes are minor, but the major shifts – like Google Panda, Penguin, Hummingbird, RankBrain and now Fred – have a significant impact on search results. These.

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Quickly create an infographic B2B buyers love to share

April 11, 2017

Best Practices

A successful B2B marketing strategy depends on producing high-quality content, and lots of it. By including infographics in your mix, you can quickly create compelling visual marketing pieces that pack a powerful punch – using content you already have. These one-page visual representations of data have become marketing standouts for good.

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How to boost your B2B leads to sales conversions

March 02, 2017

B2B Lead Generation

In a recent post, we talked about creating business to business (B2B) content to help improve your lead conversion rate – as well as the need to keep it educational to speak to the needs of visitors early in the sales funnel. Now you may be wondering what kind of marketing offers will best convert your leads into sales.

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5 reasons your B2B content isn’t converting into leads

February 14, 2017

Best Practices

As business to business (B2B) marketers, generating leads is one of our most important metrics. What exactly do we mean by leads? Leads are the visitors to your website that give you contact information in exchange for a valuable piece of content (i.e, a marketing offer). If your website is getting a solid number of visitors, but they’re just.

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Treat social media like a cocktail party

December 15, 2016

B2B Lead Generation

The holiday party season has us reflecting that despite social media’s ever-changing landscape, it’s still important to approach your social media practices like you’re at a cocktail party. It is social media after all. People-to-people interactions are key to engaging with your customers and clients, growing your following, and driving inbound.

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Marketing offers part 2: Consider the customer journey

December 13, 2016

B2B Lead Generation

In the first part of this post, we talked about some of the top-performing offer formats for B2B lead generation. Content mapping, or targeting offers to different people at different stages of the customer journey, is also a key consideration.

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