Keyword research is (still) the foundation of any successful inbound or content marketing campaign. But knowing which search terms to target in the face of fierce competition means you need the right gear for the job. So we’ve gathered a list of some of the most popular keyword research tools to help you find, analyze, and curate terms that.

Higher search engine rankings are the holy grail of B2B content marketers everywhere. And search engine optimization is the vehicle to get you there. But as search engines get better at evaluating content, SEO content strategies have had to evolve to keep pace. One key change has far-reaching ramifications: emphasizing topics over keywords..

As much as things change as we race forward toward our collective digital future, there are those things that stay the same. Plus ça change, plus c'est la même chose, the saying goes and that means all marketers need to be aware good SEO content writing needs to have the weight of good craftsmanship behind it.

For any savvy marketer there are two axioms you can’t escape – dealing with some kind of online marketing is inevitable even if you’re only looking at an integrated campaign, and finding success there means understanding the latest Google update landscape.

Search engine optimization (SEO) is constantly changing. Google updates its core search algorithm 500-600 times each year, and sometimes up to three times per day (Moz). Most of these changes are minor, but the major shifts – like Google Panda, Penguin, Hummingbird, RankBrain and now Fred – have a significant impact on search results. These.

A successful B2B marketing strategy depends on producing high-quality content, and lots of it. By including infographics in your mix, you can quickly create compelling visual marketing pieces that pack a powerful punch – using content you already have. These one-page visual representations of data have become marketing standouts for good.

In a recent post, we talked about creating business to business (B2B) content to help improve your lead conversion rate – as well as the need to keep it educational to speak to the needs of visitors early in the sales funnel. Now you may be wondering what kind of marketing offers will best convert your leads into sales.

As business to business (B2B) marketers, generating leads is one of our most important metrics. What exactly do we mean by leads? Leads are the visitors to your website that give you contact information in exchange for a valuable piece of content (i.e, a marketing offer). If your website is getting a solid number of visitors, but they’re just.

The holiday party season has us reflecting that despite social media’s ever-changing landscape, it’s still important to approach your social media practices like you’re at a cocktail party. It is social media after all. People-to-people interactions are key to engaging with your customers and clients, growing your following, and driving inbound.

In the first part of this post, we talked about some of the top-performing offer formats for B2B lead generation. Content mapping, or targeting offers to different people at different stages of the customer journey, is also a key consideration.