Lead-gen in 2017: 4 things you need to increase sales

October 26, 2016

B2B Lead Generation

We all know that to increase sales, you need to generate more leads. But cold-calls and outbound marketing strategies are becoming a thing of the past. Why? Because the way businesses seek out products and services has changed. Research shows that roughly 60% of a buyer’s journey is complete before prospects even reach out to vendors. Online.

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