Treat social media like a cocktail party

December 15, 2016

B2B Lead Generation

The holiday party season has us reflecting that despite social media’s ever-changing landscape, it’s still important to approach your social media practices like you’re at a cocktail party. It is social media after all. People-to-people interactions are key to engaging with your customers and clients, growing your following, and driving inbound.

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Marketing offers part 2: Consider the customer journey

December 13, 2016

B2B Lead Generation

In the first part of this post, we talked about some of the top-performing offer formats for B2B lead generation. Content mapping, or targeting offers to different people at different stages of the customer journey, is also a key consideration.

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Marketing offers part 1: What types of content?

December 08, 2016

B2B Lead Generation

Offering valuable content is key to creating a winning inbound lead generation strategy. But the type of content one prospect craves can leave another cold. So how can you make sure you create marketing offers that appeal to everyone consuming them, and more importantly, that convert into solid leads and sales?

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