Marketing offers part 1: What types of content?

December 08, 2016

B2B Lead Generation

Offering valuable content is key to creating a winning inbound lead generation strategy. But the type of content one prospect craves can leave another cold. So how can you make sure you create marketing offers that appeal to everyone consuming them, and more importantly, that convert into solid leads and sales?

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Multiply your inbound leads with omni-channel marketing

November 08, 2016

B2B Lead Generation

In our last post, we discussed how B2B lead generation in 2017 has to include inbound marketing campaigns. And the more places or “channels” you make content available, the more eyeballs will see it. Your ultimate objective? To make it as easy as possible for prospective buyers to research, evaluate, and purchase your products and services.

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Lead-gen in 2017: 4 things you need to increase sales

October 26, 2016

B2B Lead Generation

We all know that to increase sales, you need to generate more leads. But cold-calls and outbound marketing strategies are becoming a thing of the past. Why? Because the way businesses seek out products and services has changed. Research shows that roughly 60% of a buyer’s journey is complete before prospects even reach out to vendors. Online.

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