How to boost your B2B leads to sales conversions

March 02, 2017

B2B Lead Generation

In a recent post, we talked about creating business to business (B2B) content to help improve your lead conversion rate – as well as the need to keep it educational to speak to the needs of visitors early in the sales funnel. Now you may be wondering what kind of marketing offers will best convert your leads into sales.

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Treat social media like a cocktail party

December 15, 2016

B2B Lead Generation

The holiday party season has us reflecting that despite social media’s ever-changing landscape, it’s still important to approach your social media practices like you’re at a cocktail party. It is social media after all. People-to-people interactions are key to engaging with your customers and clients, growing your following, and driving inbound.

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Marketing offers part 2: Consider the customer journey

December 13, 2016

B2B Lead Generation

In the first part of this post, we talked about some of the top-performing offer formats for B2B lead generation. Content mapping, or targeting offers to different people at different stages of the customer journey, is also a key consideration.

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Marketing offers part 1: What types of content?

December 08, 2016

B2B Lead Generation

Offering valuable content is key to creating a winning inbound lead generation strategy. But the type of content one prospect craves can leave another cold. So how can you make sure you create marketing offers that appeal to everyone consuming them, and more importantly, that convert into solid leads and sales?

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Multiply your inbound leads with omni-channel marketing

November 08, 2016

B2B Lead Generation

In our last post, we discussed how B2B lead generation in 2017 has to include inbound marketing campaigns. And the more places or “channels” you make content available, the more eyeballs will see it. Your ultimate objective? To make it as easy as possible for prospective buyers to research, evaluate, and purchase your products and services.

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Lead-gen in 2017: 4 things you need to increase sales

October 26, 2016

B2B Lead Generation

We all know that to increase sales, you need to generate more leads. But cold-calls and outbound marketing strategies are becoming a thing of the past. Why? Because the way businesses seek out products and services has changed. Research shows that roughly 60% of a buyer’s journey is complete before prospects even reach out to vendors. Online.

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