Quickly create an infographic B2B buyers love to share

April 11, 2017

Best Practices

A successful B2B marketing strategy depends on producing high-quality content, and lots of it. By including infographics in your mix, you can quickly create compelling visual marketing pieces that pack a powerful punch – using content you already have. These one-page visual representations of data have become marketing standouts for good.

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5 reasons your B2B content isn’t converting into leads

February 14, 2017

Best Practices

As business to business (B2B) marketers, generating leads is one of our most important metrics. What exactly do we mean by leads? Leads are the visitors to your website that give you contact information in exchange for a valuable piece of content (i.e, a marketing offer). If your website is getting a solid number of visitors, but they’re just.

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